WebOct 7, 2024 · Panasonic in Japan went all in with the Woody Woodpecker brand in 1996. They named their new PC “The Woody,” and to make this awful name even worse, … WebOct 7, 2024 · Panasonic in Japan went all in with the Woody Woodpecker brand in 1996. They named their new PC “The Woody,” and to make this awful name even worse, emphasized the touch screen capability, with the tagline “Touch Woody.” But wait, there’s more. Their automated online support capability was called the “Internet Pecker.”
Lost in Translation - CFO
WebNov 30, 2024 · Executives made the decision to use the cartoon character Woody Woodpecker for the theme of their new system. They named the device “The Woody,” its touch screen “Touch Woody,” and its automatic web-browsing feature “The Internet Pecker.” Panasonic was unaware that this posed an issue until the day before they launched. WebFeb 19, 2024 · The following slogan was featured for the ads: “Touch Woody – The Internet Pecker.” However, the company realized its cross cultural blunder just one day before the launch of their marketing campaign and pulled the plug, after an embarrassed American explained what the catchphrase “touch Woody’s pecker” is likely to be interpreted as in … hello kitty pinterest
Global Marketing Humor: Naming Mistakes to Learn From
WebDec 22, 2024 · Japanese corporation Panasonic launched touch screen computer in 1996 with the aid of 1940s American cartoon character (and Universal Brothers Studio mascot) Woody Woodpecker. In addition to licensing the likeness of the character, they named the PC “The Woody” and used the slogan “Touch Woody — The Internet Pecker” Umbro … WebFeb 14, 2014 · The day before a huge marketing campaign was to begin, Panasonic stopped the product launch. The reason: the ads featured the slogan "Touch Woody - The Internet Pecker." An American at the internal product launch explained to the stunned and embarrassed Japanese what "touch woody" and "pecker" meant in American slang. WebNov 30, 2024 · Executives made the decision to use the cartoon character Woody Woodpecker for the theme of their new system. They named the device “The Woody,” its … hello kitty pink nail polish